Bitly
Original URL shortener turned link-management platform with QR codes, branded domains, and click analytics.
Pricing
- 10 short links per month
- 2 QR codes
- Basic click analytics (90 days)
- bit.ly default domain
- 100 short links per month
- 5 QR codes
- Click analytics (1 year)
- 1 custom branded domain
- Link editing after creation
- 1,500 short links per month
- Unlimited QR codes
- Mobile deep links
- UTM builder
- API access
- 5,000 short links per month
- Custom QR designs
- SSO and SAML
- Audit logs
- Priority support
- Unlimited links and QR codes
- Dedicated CSM
- Custom contracts and SLAs
- Advanced security and compliance
Key Features
- URL shortening with custom branded domains
- QR code generation with design customization
- Click analytics by location, device, referrer, time
- UTM parameter builder
- Mobile deep links (iOS and Android)
- Bulk link creation via CSV import or API
- Link expiration and password protection
- Browser extension and Slack/Zapier integrations
Pros & Cons
Pros
- Industry-standard brand recognition with bit.ly domain
- Strong analytics dashboard for marketing attribution
- Reliable infrastructure with massive uptime track record
- API and integrations cover most common workflows
Cons
- Free tier is genuinely tight (10 links/mo)
- Premium at $199/mo is steep relative to Dub.co or Short.io
- UI feels dated compared to newer competitors
- Custom domain limited to 1 on Core tier
Bitly is the safe choice when you need a recognizable shortened domain and rock-solid analytics. Core at $8 covers most individual creators; Growth at $32 is the practical SMB tier. Dub.co undercuts Bitly on price with a cleaner UI; pick Bitly when brand trust on the short link itself matters.
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Bitly Comparisons
Head-to-head comparisons featuring Bitly.
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comparisonBitly vs Dub vs Short.io: Link Management Compared (2026)
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Competitors to Bitly
Other tools in the link-management category worth comparing.
Dub
8.5/10Open-source link management platform with analytics, custom domains, and conversion tracking.
Linktree
7.5/10One bio link that brings together everything you create, sell, and share across all your socials.
Short.io
7.2/10URL shortener with custom domains, analytics, and QR codes for branded link management.
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