What money buys, and what it never buys
Money buys- A labelled page at
/sponsored/ - A
rel="sponsored" link - Position in the review queue
- A citation in an existing article where the fact genuinely belongs
- Distribution to X, LinkedIn, Facebook and RSS
Money never buys- A score, or any change to one
- A position in any ranking or roundup
- The verdict of a review
- Removal or edit of an existing review
- Silence — every paid item is named in the public ledger
The audience, honestly
482GA4 sessions / 28d
~250estimated human sessions
529tools scored
572articles published
Measured in Google Analytics 4, property 540549347, as of September 17, 2026. Roughly 48% of those sessions are an automated crawl that GA4's known-bot filter does not catch, measured on 2026-08-17; we now tag it so it can be excluded from reporting, but the tagging is conservative and catches only the naive traffic. The human estimate above is the raw figure minus that share, and it is an estimate.
This is a small site. If you are buying traffic, buy it somewhere else. What is for sale here is a permanent, topically relevant, indexed page on a site with a published methodology that says what it was paid.
Rate card
Data Citation
$150One factual citation and one sponsored link, placed in an existing article where the fact genuinely belongs.
You supply the fact and the source. We write the sentence, in our words, and place it only where it improves the piece. If it does not fit anywhere, we refund you in full rather than wedge it in.
1 sponsored link · Refunded in full if we refuse it
Expedited Review
$250Front of the review queue. Independent score, published whatever it turns out to be.
This buys our attention, not our approval. The score comes out of the same methodology as every other tool on the site, and it is published either way. Non-refundable for that reason: the verdict is not the product, the work is.
1 sponsored link · Non-refundable
Guest Post
$350Your draft, our edit, published and labelled at /sponsored/.
We edit for accuracy and house voice and reserve the right to rewrite. We will not publish claims we cannot check. Labelled as sponsored at the top of the page.
1 sponsored link · Refunded in full if we refuse it
Sponsored Editorial
$500We write 800 to 1,200 words to our own standard, labelled, with up to two sponsored links.
You brief us; we write it. Includes distribution to X, LinkedIn and Facebook, and inclusion in the RSS feed. You approve the facts about your product. You do not approve our opinion of it.
2 sponsored links · Refunded in full if we refuse it
One-off prices, in USD, per placement. Invoiced through Stripe. Prices are reviewed quarterly and the figure beside the traffic number is the reason they are what they are.
Every paid link is rel="sponsored"
Always, without exception, and stated here rather than discovered later. That is Google's own qualifier for paid links, and using it means we are not selling search rankings — we are selling placement, permanence and an audience.
Some buyers want a followed link and will go elsewhere for it. That is the trade, made deliberately. A manual action for link spam would end the review business that makes this site worth advertising on at all, and no single placement is worth that.
How it works
- You send a brief. What you sell, the page you want linked, and the fact or angle you want covered.
- We check it against the exclusion list below, and against where the link actually goes. This happens before any money changes hands.
- You pay. Stripe invoice.
- We write it (or edit yours), run it through the same house-voice gate every article here passes, and check it says nothing about scores or rankings.
- Ariel approves it. You approve the facts about your product. You do not approve our opinion of it.
- It publishes, and appears in the public ledger the same day. We send you the live URL.
Typical turnaround is two to four working days. If we refuse the brief at step 2 or kill it at step 5, you are refunded in full — except an Expedited Review, which is non-refundable because the work is the product and the verdict is not.
Who we refuse
Published so it is a policy rather than a mood, and so you do not waste a brief on it. We refuse:
- CFD, spread-betting and binary-options brokers. Regulated financial promotions. We are not FCA authorised and will not carry them.
- Proprietary trading firms and funded-trader programmes. Same regulatory exposure, and the business model preys on the same audience.
- Token sales, presales and yield products. Unregistered securities risk, and we cannot verify the claims.
- Casinos, sportsbooks and gambling affiliates. Not our audience, and age-gated advertising we are not set up to handle.
- Adult content. Not our audience, and it would make the site unsafe to open in the workplaces where most of our readers actually read it.
- Pharmaceuticals, supplements and health claims. We cannot verify medical claims, so we will not host them.
- Essay mills and academic ghostwriting. The product is dishonesty.
- Payday lending and debt consolidation. Regulated credit promotion aimed at people least able to absorb a bad deal.
The finance rule, specifically
We do link to non-promotional research, statistics and data pages, including from companies whose wider business we would not otherwise carry. We do not link to a broker signup, an account-opening path, a broker comparison table, or any URL whose purpose is routing a reader toward opening a trading account — including one click downstream of the page we link to.
You supply the fact. We write the framing. If the framing we would write is not the framing you want, this is not the right site.