Buffer
Social media scheduling tool with a free plan, per-channel pricing, community inbox and an API on every plan.
How the 7.6 was reached
- Quality of output7/10
4.3/5 on G2 from 1,038 reviews and industry awards; large user base. g2.com
- Ease of use9/10
Free forever plan with no credit card, plus integrations like Canva and Google Drive. buffer.com
- Pricing value8/10
Useful free plan with 3 channels; paid plans at $5 and $10 per channel per month. buffer.com
- API and integration quality8/10
REST API on all plans including free, with published rate limits, plus Zapier and other integrations. buffer.com
- Solves the problem it claims to solve6/10
Scheduling and creation delivered, but reviewers note no unified inbox, no multi-queue scheduling and limited analytics. capterra.com
7.6/10 is the mean of the 5 criteria that apply. Scored on the five-criteria rubric v1, 29 September 2026. How scoring works
Pricing
- Up to 3 channels
- 10 scheduled posts per channel
- 100 ideas
- 1 user account
- $60/year for 1 channel
- 250 API requests/24h
- $120/year for 1 channel
- 500 API requests/24h
Key Features
- Scheduling across Instagram, Facebook, TikTok, LinkedIn, X, YouTube and more
- Idea library and AI Assistant
- Community engagement and insights
- Custom link-in-bio Start Page
- REST API on all plans
Pros & Cons
Pros
- Free forever plan needs no credit card
- Low per-channel prices
- REST API on every plan with published rate limits
- Integrates with Canva, Google Drive and Zapier
Cons
- Reviewers note no unified inbox and no multi-queue scheduling
- Analytics are described as limited
- Per-channel pricing adds up for many accounts
- Free plan caps at 10 scheduled posts per channel
Buffer suits solo creators and small brands that want simple scheduling at a low price. Agencies that need deep analytics or a unified inbox should look elsewhere. A good 7.6 for its core job.
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