Semrush
The all-in-one SEO and AI visibility platform used by 10M+ marketers to dominate search across traditional and AI-powered channels.
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How the 7.2 was reached
- Quality of output8/10
Capterra 4.6/5 from 2,292 reviews and TrustRadius 8.6/10; G2 4.5/5 from 3,434 reviews. Source: capterra.com
- Ease of use7/10
Free tier and 7-day trial (credit card required); API docs exist, but no guided onboarding evidence. Source: semrush.com
- Pricing value5/10
Free tier is very limited; paid plans start around $130-139/month, and billing disputes dominate Trustpilot complaints. Source: docket.io
- API and integration quality8/10
Documented API v4 with Standard, Trends, Listing Management and Rank Tracker APIs, plus MCP integration. Source: developer.semrush.com
- Solves the problem it claims to solve8/10
Unified SEO and AI visibility tools delivered, with #1 G2 rankings in six categories; cost limits access for smaller users. Source: capterra.com
7.2/10 is the average of the five criterion scores above. The evidence comes from 4 different sources.Scores come from public evidence (the tool's own pages and documentation, and independent reviews); we do not test every tool hands-on. Scored 29 September 2026, on version 1 of our five-criteria scoring method.
Pricing
- 5 projects
- 500 keywords to track
- 10,000 results per report
- SEO, PPC, and research tools
- 15 projects
- 1,500 keywords to track
- 30,000 results per report
- Content Marketing Toolkit
- Historical data
- 40 projects
- 5,000 keywords to track
- 50,000 results per report
- API access
- White-label reports
- Unlimited projects
- Custom limits
- Dedicated account manager
- AI connectors
- Custom integrations
For the full list of what each plan includes, and current prices, see docket.io.
Key Features
- Keyword research with 25+ billion keywords in database
- Site audit with 140+ on-page and technical SEO checks
- Backlink analysis and link building tools
- AI visibility tracking across ChatGPT, Perplexity, and Gemini
- Competitor traffic and ranking intelligence
- Rank tracking across desktop, mobile, and local
- Content optimization and topic research tools
Pros & Cons
Pros
- Most comprehensive all-in-one SEO suite on the market
- AI visibility tracking is ahead of most competitors in 2026
- Massive keyword and backlink database with 17 years of data
- Strong content marketing and PPC tooling alongside core SEO
Cons
- Expensive — Pro tier is $140/mo before you can do serious work
- Overwhelming interface; new users face a steep learning curve
- Keyword volume estimates can diverge from Google Search Console actuals
- Many advanced features (API, white-label) locked behind highest tiers
Semrush is the default choice for marketing teams that need one platform to cover SEO, content, PPC, and now AI search visibility. The price is steep for solo operators but justified for agencies and mid-market teams. Ahrefs is the main rival for pure-SEO workflows; Semrush wins when breadth of channels matters.
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Semrush Comparisons
Head-to-head comparisons featuring Semrush.
Semrush vs Moz Pro vs Ahrefs: 2026 Pricing Comparison
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Competitors to Semrush
Other tools in the SEO category worth comparing.
Ahrefs
7.0/10AI-powered marketing platform with the world's largest SEO and search databases for competitive analysis and optimization.
Surfer SEO
6.2/10Content optimization platform that grades and rewrites pages to match top-ranking SERP results.
Clearscope
5.0/10Content optimization platform that helps you rank on Google, ChatGPT, and AI-powered search engines.
Frase
6.6/10AI-powered SEO content optimization and research tool that helps you outrank competitors.
Scalenut
4.8/10AI-powered SEO platform for content strategy, creation, and optimization at scale.
Screaming Frog SEO Spider
7.4/10Industry-leading website crawler for technical SEO audits and site health analysis.
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