Voice

Thoughtly

CRM-driven AI voice agents that call, text, and email your leads across every channel until they respond.

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5.6/10Why this score?

How the 5.6 was reached

  1. Quality of output6/10

    4.7/5 on G2 but only 64 reviews and 10 on Trustpilot; results claims are vendor-only. Source: g2.com

  2. Ease of use5/10

    Reviewers say platform complexity requires technical expertise; vendor evidence is thin. Source: 11x.ai

  3. Pricing value3/10

    Starts at $500/month, other plans quote-only, and users report hidden charges and billing discrepancies. Source: thoughtly.com

  4. API and integration quality8/10

    200+ integrations, two-way CRM sync, REST API and webhooks, though the API is on the Flex plan. Source: thoughtly.com

  5. Solves the problem it claims to solve6/10

    Inbound and outbound voice agents with CRM workflows are offered; independent reports note billing and complexity issues. Source: 11x.ai

5.6/10 is the average of the five criterion scores above. The evidence comes from 3 different sources.Scores come from public evidence (the tool's own pages and documentation, and independent reviews); we do not test every tool hands-on. Scored 29 September 2026, on version 1 of our five-criteria scoring method.

Pricing

Custom
Custom
  • AI voice agents
  • Multi-channel follow-up (SMS, WhatsApp, email)
  • CRM integration
  • Branded caller ID
  • Volume-based pricing — contact sales

For the full list of what each plan includes, and current prices, see thoughtly.com.

Key Features

  • AI voice agents that call leads automatically within seconds of form submission
  • Multi-channel follow-up from the same agent: voice, SMS, WhatsApp, and email
  • CRM-driven lead routing and campaign triggers
  • Verified branded caller ID that reaches iOS and Android lock screens
  • Custom script training and brand voice tuning

Pros & Cons

Pros

  • Single agent spans voice, text, email, and WhatsApp — no separate tools to stitch together
  • Branded caller ID verification reduces spam-folder drops and improves answer rates
  • Proven enterprise scale: customer stories include 20,000 calls/day and $500k call-center cost cuts
  • Automatic persistence — keeps following up across channels until the lead responds
  • Consistent agent identity and brand voice across every channel

Cons

  • Demo-first sales model means pricing is opaque and likely steep for small teams
  • Primarily outbound/GTM focused — not designed for inbound support or general voice AI use cases
  • Requires meaningful script and CRM setup before it can run autonomously
  • At high call volumes, per-minute costs can make ROI math tight without strong conversion rates
Verdict

Thoughtly suits sales teams that want voice agents wired into a CRM, with broad integrations, a REST API and webhooks. Pricing starts high, other plans are quote-only, and reviewers report billing surprises and a need for technical skill.

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Competitors to Thoughtly

Other tools in the Voice category worth comparing.

Bland AI

4.8/10
Voice

Enterprise voice AI platform for building and deploying human-sounding phone agents on your own infrastructure.

Vapi

7.0/10
Voice

Developer platform to build, test, and deploy production-grade voice AI agents at enterprise scale.

Retell AI

6.8/10
Voice

Build, test, and deploy production-ready AI voice agents for phone call automation at scale.

Synthflow

6.2/10
Voice

Enterprise-ready AI voice agents that automate inbound and outbound phone calls at scale.

ElevenLabs Conversational AI

6.8/10
Voice

Deploy human-like voice and chat AI agents with low latency in 70+ languages — no IVR menus, no scripts.

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