Pricing

Free

$0/mo

10 short links per month
2 QR codes
Basic click analytics (90 days)
bit.ly default domain

Core

$8/mo

100 short links per month
5 QR codes
Click analytics (1 year)
1 custom branded domain
Link editing after creation

Growth

$32/mo

1,500 short links per month
Unlimited QR codes
Mobile deep links
UTM builder
API access

Premium

$199/mo

5,000 short links per month
Custom QR designs
SSO and SAML
Audit logs
Priority support

Enterprise

Custom

Unlimited links and QR codes
Dedicated CSM
Custom contracts and SLAs
Advanced security and compliance

Key Features

URL shortening with custom branded domains
QR code generation with design customization
Click analytics by location, device, referrer, time
UTM parameter builder
Mobile deep links (iOS and Android)
Bulk link creation via CSV import or API
Link expiration and password protection
Browser extension and Slack/Zapier integrations

Pros & Cons

Pros

Industry-standard brand recognition with bit.ly domain
Strong analytics dashboard for marketing attribution
Reliable infrastructure with massive uptime track record
API and integrations cover most common workflows

Cons

Free tier is genuinely tight (10 links/mo)
Premium at $199/mo is steep relative to Dub.co or Short.io
UI feels dated compared to newer competitors
Custom domain limited to 1 on Core tier

Verdict

Bitly is the safe choice when you need a recognizable shortened domain and rock-solid analytics. Core at $8 covers most individual creators; Growth at $32 is the practical SMB tier. Dub.co undercuts Bitly on price with a cleaner UI; pick Bitly when brand trust on the short link itself matters.

Try Bitly →

Added to scored.tools on May 4, 2026