Bitly
Original URL shortener turned link-management platform with QR codes, branded domains, and click analytics.
Pricing
- 10 short links per month
- 2 QR codes
- Basic click analytics (90 days)
- bit.ly default domain
- 100 short links per month
- 5 QR codes
- Click analytics (1 year)
- 1 custom branded domain
- Link editing after creation
- 1,500 short links per month
- Unlimited QR codes
- Mobile deep links
- UTM builder
- API access
- 5,000 short links per month
- Custom QR designs
- SSO and SAML
- Audit logs
- Priority support
- Unlimited links and QR codes
- Dedicated CSM
- Custom contracts and SLAs
- Advanced security and compliance
Key Features
- URL shortening with custom branded domains
- QR code generation with design customization
- Click analytics by location, device, referrer, time
- UTM parameter builder
- Mobile deep links (iOS and Android)
- Bulk link creation via CSV import or API
- Link expiration and password protection
- Browser extension and Slack/Zapier integrations
Pros & Cons
Pros
- Industry-standard brand recognition with bit.ly domain
- Strong analytics dashboard for marketing attribution
- Reliable infrastructure with massive uptime track record
- API and integrations cover most common workflows
Cons
- Free tier is genuinely tight (10 links/mo)
- Premium at $199/mo is steep relative to Dub.co or Short.io
- UI feels dated compared to newer competitors
- Custom domain limited to 1 on Core tier
Bitly is the safe choice when you need a recognizable shortened domain and rock-solid analytics. Core at $8 covers most individual creators; Growth at $32 is the practical SMB tier. Dub.co undercuts Bitly on price with a cleaner UI; pick Bitly when brand trust on the short link itself matters.
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Bitly Comparisons
Head-to-head comparisons featuring Bitly.
Linktree vs Dub vs Bitly: Best Link in Bio Tool 2026
Linktree, Dub, and Bitly all shorten and route links, but they solve very different problems. Here's which one fits your workflow.
comparisonBitly vs Dub vs Short.io: Link Management Compared (2026)
A no-hype comparison of Bitly, Dub, and Short.io on features, pricing, and real use cases — with a clear winner for each scenario.
Competitors to Bitly
Other tools in the link-management category worth comparing.
Dub
8.5/10Open-source link management platform with analytics, custom domains, and conversion tracking.
Linktree
7.5/10One bio link that brings together everything you create, sell, and share across all your socials.
Short.io
7.2/10URL shortener with custom domains, analytics, and QR codes for branded link management.
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