Dub
Open-source link management platform with analytics, custom domains, and conversion tracking.
How the 7.2 was reached
- Quality of output7/10
24,837 GitHub stars, active project; vendor says 100M+ clicks monthly; feature set is broad. github.com
- Ease of use8/10
14-day trial on all plans with no payment needed; quickstart docs exist. dub.co
- Pricing value6/10
Published plans ($90 and $300 a month) and a 14-day trial, but no clear free plan; deep links need Pro. dub.co
- API and integration quality8/10
REST API, MCP server and real-time webhooks are offered. dub.co
- Solves the problem it claims to solve7/10
Short links, analytics and affiliate programs are unified as claimed; 24.8k stars support it, with no independent reviews. github.com
7.2/10 is the mean of the 5 criteria that apply. Scored on the five-criteria rubric v1, 29 September 2026. How scoring works
Pricing
- 25 links/month
- 1,000 tracked clicks/month
- 30-day analytics retention
- 1 custom domain
- Basic link builder
- 1,000 links/month
- 50,000 tracked clicks/month
- 1-year analytics retention
- 10 custom domains
- Advanced link builder
- QR code generator
- Custom social previews
- API access
- Conversion tracking
- 5,000 links/month
- 150,000 tracked clicks/month
- 2-year analytics retention
- 40 custom domains
- Everything in Pro
- Event tracking
- Advanced roles and permissions
- Priority support
- SSO/SAML
Key Features
- Custom short domains with branded links
- Real-time click analytics with geo and device data
- Conversion tracking and event attribution
- QR code generation
- Custom social media previews (OG tags)
- Link expiration and password protection
- Open-source codebase (AGPLv3)
- REST API and SDK for programmatic link management
Pros & Cons
Pros
- Clean, modern UI with fast link creation
- Open-source with self-hosting option
- Built-in conversion tracking without third-party tools
- Generous partner program at 30% recurring
Cons
- Free tier is limited to 25 links/month
- Newer platform with smaller integration ecosystem than Bitly
- Advanced analytics require paid plan
Dub is the modern alternative to Bitly for teams that want branded link management with conversion tracking built in. The open-source codebase and clean developer API make it especially appealing for technical teams. A strong choice if you value transparency and modern UX.
Try Dub →Added to scored.tools on
Dub Comparisons
Head-to-head comparisons featuring Dub.
Linktree vs Dub vs Bitly: Best Link in Bio Tool 2026
Linktree, Dub, and Bitly all shorten and route links, but they solve very different problems. Here's which one fits your workflow.
comparisonBitly vs Dub vs Short.io: Link Management Compared (2026)
A no-hype comparison of Bitly, Dub, and Short.io on features, pricing, and real use cases — with a clear winner for each scenario.
Competitors to Dub
Other tools in the link-management category worth comparing.
Bitly
5.2/10Original URL shortener turned link-management platform with QR codes, branded domains, and click analytics.
Short.io
7.8/10URL shortener with custom domains, analytics, and QR codes for branded link management.
Rebrandly
7.4/10Smart link shortener with branded URLs, analytics, and conversion tracking for marketing teams.
Linktree
5.6/10One bio link that brings together everything you create, sell, and share across all your socials.
More Articles Featuring Dub
Switchy Review 2026: Link Shortener With Retargeting Pixels
Switchy is a link shortener that drops retargeting pixels on every short link. Here is who it fits and where it falls short.
reviewT2M Review 2026: Honest Take on the Link Shortener
A working review of T2M's link management platform, its pricing, compliance story, and where it falls short against Bitly and Dub.
reviewBranch.io Review 2026: Is the Deep Linking Giant Worth It?
An honest builder's review of Branch.io in 2026 — the deep linking and mobile attribution platform trusted by 100,000 apps. When it earns its cost, and when it doesn't.
reviewReplug Review 2026: Is This Link Management Tool Worth It?
An honest review of Replug in 2026: features, pricing, real limitations, and who should actually pay for it.