Moz Pro
All-in-one SEO toolkit with 1.25B+ keyword index, backlink analysis, and site audits for agencies and SMBs.
Pricing
- 1 user
- 1 tracked site
- 50 keyword rankings
- 20K pages crawled/mo
- 1 user
- 3 tracked sites
- 300 keyword rankings
- 400K pages crawled/mo
- On-page grader
- 2 users
- 10 tracked sites
- 1,500 keyword rankings
- 2M pages crawled/mo
- Competitor tracking
- 3 users
- 25 tracked sites
- 3,000 keyword rankings
- 5M pages crawled/mo
- API access
Key Features
- Keyword Explorer with 1.25 billion+ keyword index and difficulty scoring
- Link Explorer covering 40+ trillion backlinks with Domain Authority metrics
- Automated site crawl and technical SEO audit reports
- Rank tracking across search engines with SERP feature detection
- Competitive research and share-of-voice analysis
- MozBar browser extension for on-page SEO metrics while browsing
Pros & Cons
Pros
- Domain Authority (DA) is an industry-standard metric widely recognized by clients and agencies
- Clean, beginner-friendly UI with strong onboarding and educational resources
- Link Explorer offers one of the largest backlink indexes available
- Well-established brand with 15+ years of SEO credibility and research
Cons
- Keyword and backlink data is noticeably thinner than Ahrefs or Semrush at comparable price points
- Rank tracking update frequency (weekly default) lags behind competitors offering daily updates
- Starter and Standard tiers have tight site and keyword limits that restrict agency use
- AI-powered features are still catching up to newer entrants in the SEO tool space
Moz Pro is a dependable, polished SEO suite best suited for SMBs and agencies that value brand credibility and ease of use over raw data depth. It trails Ahrefs and Semrush on index size and feature velocity, but Domain Authority remains a universal client-reporting currency that keeps Moz relevant. Worth considering if you're already invested in the Moz ecosystem or need a gentler learning curve.
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Moz Pro Comparisons
Head-to-head comparisons featuring Moz Pro.
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Competitors to Moz Pro
Other tools in the seo category worth comparing.
Semrush
8.2/10The all-in-one SEO and AI visibility platform used by 10M+ marketers to dominate search across traditional and AI-powered channels.
Ahrefs
8.7/10AI-powered marketing platform with the world's largest SEO and search databases for competitive analysis and optimization.
Screaming Frog SEO Spider
8.7/10Industry-leading website crawler for technical SEO audits and site health analysis.
Surfer SEO
8.5/10Content optimization platform that grades and rewrites pages to match top-ranking SERP results.
Frase
8.4/10AI-powered SEO content optimization and research tool that helps you outrank competitors.
SE Ranking
7.8/10AI-powered SEO platform covering rank tracking, keyword research, audits, and AI search visibility.
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