Moz Pro
All-in-one SEO toolkit with 1.25B+ keyword index, backlink analysis, and site audits for agencies and SMBs.
How the 5.8 was reached
- Quality of output5/10
Domain Authority is an industry benchmark, but it finds only about 28% of the referring domains Ahrefs does. visibilityventures.co
- Ease of use7/10
Free trial available; established product with documentation for the API. moz.com
- Pricing value5/10
API plans from $20/month and a limited free API tier; Moz Pro suite pricing not shown in the facts. moz.com
- API and integration quality7/10
Documented REST API with a free tier and paid plans; few other integrations shown. moz.com
- Solves the problem it claims to solve5/10
G2 reviews report a smaller keyword database, slower rank tracking, and stale data versus competitors. g2.com
5.8/10 is the mean of the 5 criteria that apply. Scored on the five-criteria rubric v1, 29 September 2026. How scoring works
Pricing
- 1 user
- 1 tracked site
- 50 keyword rankings
- 20K pages crawled/mo
- 1 user
- 3 tracked sites
- 300 keyword rankings
- 400K pages crawled/mo
- On-page grader
- 2 users
- 10 tracked sites
- 1,500 keyword rankings
- 2M pages crawled/mo
- Competitor tracking
- 3 users
- 25 tracked sites
- 3,000 keyword rankings
- 5M pages crawled/mo
- API access
Key Features
- Keyword Explorer with 1.25 billion+ keyword index and difficulty scoring
- Link Explorer covering 40+ trillion backlinks with Domain Authority metrics
- Automated site crawl and technical SEO audit reports
- Rank tracking across search engines with SERP feature detection
- Competitive research and share-of-voice analysis
- MozBar browser extension for on-page SEO metrics while browsing
Pros & Cons
Pros
- Domain Authority (DA) is an industry-standard metric widely recognized by clients and agencies
- Clean, beginner-friendly UI with strong onboarding and educational resources
- Link Explorer offers one of the largest backlink indexes available
- Well-established brand with 15+ years of SEO credibility and research
Cons
- Keyword and backlink data is noticeably thinner than Ahrefs or Semrush at comparable price points
- Rank tracking update frequency (weekly default) lags behind competitors offering daily updates
- Starter and Standard tiers have tight site and keyword limits that restrict agency use
- AI-powered features are still catching up to newer entrants in the SEO tool space
Moz Pro is a dependable, polished SEO suite best suited for SMBs and agencies that value brand credibility and ease of use over raw data depth. It trails Ahrefs and Semrush on index size and feature velocity, but Domain Authority remains a universal client-reporting currency that keeps Moz relevant. Worth considering if you're already invested in the Moz ecosystem or need a gentler learning curve.
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