Branch
Industry-leading mobile measurement and deep linking platform trusted by 100,000 apps.
Pricing
- Basic deep linking
- Limited attribution
- Up to a set monthly active user threshold
- Full MMP attribution
- Fraud protection
- Advanced compliance
- Ivy AI tooling
- Data exports
- Dedicated support
Key Features
- Deep linking across email, SMS, ads, social, and web with 6,000+ edge cases handled
- Mobile measurement and attribution (MMP) across paid, organic, and owned channels
- Branded short links and QR code creation and analytics
- Ivy AI intelligence layer for growth acceleration
- Web-to-app conversion banners
- Privacy-safe attribution infrastructure
Pros & Cons
Pros
- Battle-tested at massive scale — 3.5B users and 100,000 brands since 2014
- Most comprehensive deep linking edge-case coverage in the market
- Unified attribution across every channel in one dashboard
- Strong privacy and compliance posture for regulated industries
Cons
- No transparent public pricing — enterprise demo required for most tiers
- Significant overkill and cost for small or early-stage apps
- Integration complexity is high for teams without mobile engineering resources
- Free tier is narrowly scoped and quickly outgrown
Branch is the de facto standard for mobile deep linking and attribution, and if your app has serious marketing spend to protect it earns its cost. For most indie developers or small teams, though, the enterprise pricing and integration overhead make simpler link tools a better starting point.
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